Dec 24, 2012

FIVE reasons why staging works for you...

Real Estate! In the media, although it's improved in 2012 and will likely continue to improve in 2013, we still hear a lot of gloom and doom about the real estate market. Too many homes compete provide far more choices for a smaller group of buyers. Home sellers are rightfully concerned that their home will sell only at a rock-bottom price or after a long time on the market—if it will sell at all. Where is your silver lining among all these gray skies? Now more than ever, my unique skill in Home Staging is the answer:

Staging is practical: Most people wouldn't put their car up for sale without thoroughly cleaning it, and perhaps even having it professionally detailed. So why don’t sellers invest in their home’s value before putting it on the market? Most professional staging costs far less than the cost of a price reduction. Staging allows sellers to capitalize on buyers’ first impressions and save unnecessary time on the market.

Staging motivates: Having your home staged allows you to see your house as a product that needs to be marketed. It's also a great way to get the motivation to start packing your personal items!

Staging increases value: Smart realtors and buyers know that staging is a wise investment. Who wouldn’t want to have their home (or listing) appeal to a wide range of buyers, and sell faster and/for more money than its competition?

Staging is tops in technology: Staged homes not only look better when buyers visit, but also in MLS listing photos and online virtual tours. More than 80% of buyers now find their next home online before scheduling a tour. Staging is necessary in order to have the competitive edge in today’s technology-driven market.

Staging yields proven results: Even in this market, statistics consistently show that staged homes sell faster and/or for more money than non-staged homes. And professionalism makes a difference: the most recent statistics show that a home staged by an Accredited Staging Professional usually sells, on average, in 35 days, compared to 175 days for a non-staged home.

Home staging by Pearl can provide the ray of sunshine that allows sellers to gain the best price and the fastest sale!

1 comment:

Kevin Htain- ASP said...

Great post Kai. It makes sense to me! I have seen the power of Staging and how it literally LOCKS the equity in the property. In comparison to taking multiple price reductions on a property- Staging is great because it demonstrates to Buyers a visual reasoning of what makes the property worth the price tag it asks for. When doing a direct comparison- the investment in Staging in your property is ALWAYS less than any price reduction on your property. In fact, it's FRACTIONS of the hit a price reduction takes on your property.