Feb 15, 2013

Bel Air Split Level

We recently took on a project just off Beverly Glen that was a rather unusual space in a beautiful location.  Upon arrival, it was easy to see that the place was going to need a little help.

The monochromatic slate color is largely unbroken and doesn't register well in MLS feeds.  There is very little to attract the eye of the prospective home buyer.

With a few of the home's surfaces painted a fresh shade of a darker blue-gray, new house numbers, and the planters touched up, the house now stands out with a few pops of color.  Had the budget allowed, we would have carried the theme to the upper level and painted the chimney stack the same accent and replaced the front door.

The interior of the house is painted in a peachy shade that made the room feel drab.  There are decorative shelves just as you enter that, not only take up excess space, but simply don't feel as if they belong there.  A ratty looking curtain is covering the entry, providing security but it looks dingy and blocks a lot of light.

Now, with a fresh coat of paint (Dutch coffee) and the shelving taken down and replaced with a striking Rothko print this place is airy, attractive and enticing to home buyers.  Also note that the curlicues were removed from the bannister railing, providing a much more modern and clean look.

Upstairs, we found a master bedroom that was just a vacant room.
Although it looked onto the stunning view of the canyon just outside, once again, the peach colored paint and the ratty curtains do little to inspire home buyers into seeing the potential of this room.

We added a queen-sized bed and a white leather loveseat from Cort Furniture, some accessories and linens from our own collection, soften the view with a gauzy mesh curtain and this room became a relaxing getaway.

For more information regarding this home, please check out its listing on Redfin:

10583 Scenario Lane

Jan 28, 2013

Hidden Charm? Reveal It!

We often get a house with hidden charm.  The problem with hidden charm is that tends to be hidden to the people who need to see it the most-the buyer.  If the only people able to recognize the better points of the house are the seller and the realtor, the house will probably be on the market a lot longer.  An experienced home stager will be able to recognize the benefits of the house and enhance them to make the more visible to the buyer.

As a recent example, here is a recent job we did on a small house on a stair street in Echo Park:


Clearly this house lacks a visually striking entry that entices visitors into exploring further.  The front door just fades away, the steps don't reach the main walkway as you descend and they also are completely open at the front giving the whole entry an unfinished appearance.


With a fresh coat of tangerine paint on the front door, additional steps added and new fascias across the front of the steps, people are welcomed to an attractive-looking house.


The paprika walls are overwhelming and the bare living room says nothing more than "small" leaving prospective home buyers no idea how effective this space can truly be.


Now, furnished and with a bright, fresh coat of paint on the walls, the living room is airy and inviting.  Prospective buyers can walk in and see the possibilities of the space.


The master bedroom, before staging, is just a small, square box with very little to recommend it, visually, to the buyer.


With a bed covered in beautiful linens, vintage furniture and artwork on the walls, this nondescript box is transformed into a relaxing space where prospective buyers can imagine themselves living.

The lesson here is to not let the prospective buyer try to figure out what benefits the home has to offer on their own.  Home staging is an effective way to help reveal the hidden assets a home has to offer.

For a more complete viewing of this property, go to:
 Loma Vista Hillside Property

Jan 4, 2013

-Houses that have been professionally staged sell on average 73 percent faster than un-staged houses, according to a study by the Real Estate Staging Association.